SOAR approached us with the idea of creating a studio based video with a narrative arc for their Autumn/Winter '22 collection.

In developing the creative, we built our idea around three phases: visualisation, chaos, and peace, reflecting pre-run rituals, the effort and struggle of the run's beginning and the eventual flow state that follows.

Using projection, lighting, and creative motion we constructed an experimental, abstract and intense film for SOAR's running apparel.